In one study by researchers at the University of British Columbia, blue was shown to improve creativity, whereas red was shown to increase memory and attention to detail.ĭue to these findings, it seems that marketers should be able to use the “psychology of color” to create more persuasive logos and branding materials.Īnd many marketers have indeed attempted this. Blue, on the other hand, has the opposite effect: it reduces blood pressure, slows down respiration and reduces heart rate. Red has been shown to raise blood pressure, increase the speed of respiration and quicken heart rate. Psychologically, there’s no doubt that color can have a profound effect on people.įor instance, the color of a room can affect your mood. Or perhaps there is something more subtle going on here? Does CTA Color Really Matter? Perhaps color doesn’t play a significant role in conversions as we thought. The Perpetual Testers will say that color might make a difference, but not in any consistent or predictable way.The Pigeonholers will swear by one color that converts better than any of the others.Some colors work well for certain industries, and there are some colors that you should never use. The Generalizers will tell you that there are some general truths about color.When faced with the question of which is the best call to action button color, each camp will have a different answer… Instead, they’ll tell you to test out different things, almost at random, until you find something that works. These optimizers have experimented enough to know that some strategies don’t necessarily work for everyone. The third type won’t commit to any strategy. They’ll tell you that a certain color, font or layout is the way to guarantee your success. They will tell you that there are certain “secrets” that are guaranteed to increase your conversion rate. This second type swears by very specific strategies. However, they won’t dig deep into the psychology of their own customers to fine-tune their campaigns. This type of conversion rate optimizer will religiously commit to following general, broad best practices. Generally, you’ll see these people belonging to one of three camps:
You might have come across practitioners who claim that they have found the “secret” to optimizing effectively. Sure, we all know that urgency, social proof, clear design, and the right lead magnet can all help conversions. You may have heard a lot of conflicting advice surrounding conversion optimization, especially when it comes to color. Can certain colors increase your conversion rate? In this article, we’ll look at what the research says is the best call to action button color. But when it comes to choosing a color for your buttons, well, that’s a highly debated topic. Every online marketer will agree that the key to success is conversions: More people clicking on your “Subscribe” or your “Buy Now” buttons equals more leads and sales.
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